History of Rock The Shores
Rock The Shores is Produced by Atomique Productions ltd.
Atomique Productions officially launched as a company in 1999, but its roots trace back to the days of early childhood for founders Nick Blasko and Dimitri Demers.
Meeting at Sundance Elementary School in the eighties, the two bonded over cartoons and lego, interests that were later joined by a shared passion for skateboarding and live local music.
Playing on their musical aspirations, in their early 20s Blasko and Demers started and managed bands, booked gigs, DJed their way from the Gulf Islands to Washington state, and helped throw some of the biggest events Victoria had ever seen. These feats paved the way for Atomique.
When the company did come to be, little did the pair know it would gain national recognition for its commitment to supporting up-and-coming bands, as well as its dedication to tracking down some of the biggest names to play Victoria, BC.
In an industry dominated by corporate promoters, Atomique remains proudly independent and understands the importance of supporting our community and working with local businesses to develop Vancouver Island’s arts culture.
While more and more festivals strive to book bands, Rock The Shores does its best to impress while realizing there’s still room for growth. However, with determination, hard work, field experience, and help from island friends, Rock The Shores aims to become a flawlessly executed, homegrown rock festival featuring some of the best bands spanning the globe.
As for now, we’re cool with being a festival that’s easily affordable, easily accessible, and easily the most epic weekend of the summer on the island.
ROCK THE SHORES 2016 HOSTED THE LARGEST CONCERT TO EVER FEATURE A DAY OF EXCLUSIVELY VANCOUVER ISLAND ARTISTS.
With over 5,000 fans attending on Friday, July 22, #RTS2016 holds the record for most attendees at a concert featuring exclusively Vancouver Island artists. In addition to this amazing celebration of local music, we were treated to performances by Arkells, Cat Empire, Metric, City and Colour, and many more!
The Fourth Rendition of Rock The Shores saw bigger talent than ever before, making for a truly world-class event!
The Black Keys, Jane’s Addiction, Father John Misty, The Sheepdogs, and Edward Sharpe & The Magnetic Zeros topped a bill deep with talent. Under the hot July sun, an optimized layout of lush grass space and increased infrastructure helped create the biggest production of Rock The Shores to date.
The third year of Rock The Shores meant once again growing the festival, this year to become a three day event!
2014 featured a line up with the likes of Tom Cochrane with Red Rider, Our Lady Peace, Billy Talent, Monster Truck and 19 other notable names. A site-wide open liquor license was introduced and implemented for the first time, creating a special experience for festival-goers in Colwood, BC.
In 2013, Rock The Shores grew its festival status, becoming a two-day event.
Two days meant twice the fun, and that was proven with a line up which included Weezer, City and Colour, Awolnation, Jimmy Eat World, Reignwolf and more. As if that wasn’t enough, the festival also boasted over 20 food vendors, making the second year of Rock The Shores a stand-out event for the City of Colwood.
Rock The Shores made its first waves in 2012
Transforming the Juan De Fuca Recreation Centre’s lower fields into a festival site was unchartered territory, but it was the perfect home to host The Tragically Hip, Sam Roberts, Current Swell and Jets Overhead. The one-day event set the foundation for many more Rock The Shores to come!