History of Rock The Shores
Rock The Shores is Produced by Atomique Productions ltd.
Atomique officially launched as a company back in 1999, but it all started a long time before that. Nick Blasko and Dimitri Demers met here on the Island at Sundance Elementary School, as kids in the ’80s. They first bonded over cartoons and Lego, and later, skateboarding and the awesome local bands playing in downtown Victoria.
By the time they were in their early 20s, between the two of them they’d booked bands, started bands, managed bands, launched club nights, DJed from the gulf islands to Washington, and had helped throw some of the biggest events Victoria had ever seen.
When they formed Atomique they began company that would become known across the country for its commitment to supporting bands early in their careers, and for their dedication to tracking down some of the biggest national and international names for Victoria’s venues.
In an industry dominated by corporate promoters, Atomique has maintained a ferocious independence. They are committed to working with other local companies, and to developing Vancouver Island’s arts culture.
These days there are more festivals than ever vying to book bands and Rock the Shores is definitely one of the little guys in that landscape, but the plan is that with a lot of hard work, learning experiences, and help from Island friends, Rock the Shores will grow to become a flawlessly executed, homegrown Rock Festival featuring some of the best bands in the world. A party that is easy to afford, easy to get to, and that makes it easy to have the best weekend of your summer with a few thousand of your closest friends.
The Fourth Rendition of Rock The Shores saw bigger talent than ever before, making for a truly world-class event!
The Black Keys, Jane’s Addiction, Father John Misty, The Sheepdogs, and Edward Sharpe & The Magnetic Zeros topped a bill deep with talent. Under the hot July sun, an optimized layout of lush grass space and increased infrastructure helped create the biggest production of Rock The Shores to date.
The third year of Rock The Shores meant once again growing the festival, this year to become a three day event!
2014 featured a line up with the likes of Tom Cochrane with Red Rider, Our Lady Peace, Billy Talent, Monster Truck and 19 other notable names. A site-wide open liquor license was introduced and implemented for the first time, creating a special experience for festival-goers in Colwood, BC.
In 2013, Rock The Shores grew its festival status, becoming a two-day event.
Two days meant twice the fun, and that was proven with a line up which included Weezer, City and Colour, Awolnation, Jimmy Eat World, Reignwolf and more. As if that wasn’t enough, the festival also boasted over 20 food vendors, making the second year of Rock The Shores a stand-out event for the City of Colwood.
Rock The Shores made its first waves in 2012
Transforming the Juan De Fuca Recreation Centre’s lower fields into a festival site was unchartered territory, but it was the perfect home to host The Tragically Hip, Sam Roberts, Current Swell and Jets Overhead. The one-day event set the foundation for many more Rock The Shores to come!